Dinesh Sonak is an entrepreneur at the intersection of creativity, commerce and culture, specialized in design-thinking, concept development and innovation ventures. He is currently active in product strategy and design (frog), creative leadership & social innovation (THNK, the Amsterdam School of Creative Leadership) and waste design for India's public spaces (Saaf India Foundation). He is the founder of Banyan Tree, an agency leading the strategic and creative direction for various concepts and projects, including product and experience design in food and beverage, electric mobility, contemporary art and sports fashion. His previous experience includes assignments for Heineken in Central Africa, Bertolli in Western Europe and IMD Business School in Switzerland. Dinesh has studied international economics, strategic management and creative arts. He enjoys tennis, jazz, street photography and the books of PG Wodehouse .