Shipra Jain is the vice president of Design and Merchandising of BlueStone.com, a leading online jewellery retail brand. Her last assignment was a design-it-yourself jewellery site Sheyna, based out of USA, that lets users create their own necklaces, bracelets, rings and earrings. The website received accolades from key media segments such as Oprah’s blog, NBC’s Today Show and People Style Watch. Shipra has also previously worked with Jewellery brands such as Tanishq.
Shipra strongly believes in breaking the norms that the jewelry industry holds for being secretive and having hidden costs. She is inspired by innovation and advocates for being transparent and is paving a new way to buy jewelry in India.