Ideas all around us

When illustrator Alicia Souza stepped out into the unknown to build her own brand, she knew she was leaving behind the clear direction and brief of a full-time job. Afraid and insecure about running out of ideas and things to draw, Souza realized that inspiration was all around her — the key is ‘Noticing.’ Watch as Souza shares what fascinates her and the stories behind her popular illustrations.

Recorded at INK2013, Kochi, Kerala

About the Speaker

Alicia Souza

After working as a banker, Alicia took up a full-fledged career in illustration as a designer for Chumbak, India’s trendiest home-grown souvenir company. A year and a half later, she set out on her own as a freelancer, drawing cute and quirky everyday cartoons for a sizeable and loyal online fan-base, and illustrating for some of India’s oldest institutions – like Tinkle magazine! WEBSITE: aliciasouza.com

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