Experimenting with content

Sattvik Mishra stumbled onto viral content through one of his campaigns as a copywriter. Which set him thinking, “Why do some stories transcend languages and travel wider?”

Recorded at INK2016, Goa

About the Speaker

Sattvik Mishra
CEO, Scoopwhoop Media Pvt. Ltd.

Sattvik started ScoopWhoop in 2013 as an experiment with 4 friends – he had no intention of being an entrepreneur or starting a company. He spent 6 months doing his day job at an advertising agency whilst simultaneously working as the CEO/Content Writer for ScoopWhoop. In 2014, ScoopWhoop went from an experiment to one of the leaders in the media-publishing space. In the last 12 months ScoopWhoop has grown almost 300%. The startup clocks about 20 million unique users, 80 million page views, and over 100 million video views per month. So far ScoopWhoop has raised $5.5m from Kalaari Capital and Bharti-Softbank, making it one of the few media companies in India the market is ready to back. Fortune India included Sattvik in their prestigious 40 Under 40 list two years in a row. He’s also been featured in Forbes' 2016 '30 Under 30 Asia' list

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