Sattvik Mishra stumbled onto viral content through one of his campaigns as a copywriter. Which set him thinking, “Why do some stories transcend languages and travel wider?”
Recorded at INK2016, Goa
Sattvik started ScoopWhoop in 2013 as an experiment with 4 friends – he had no intention of being an entrepreneur or starting a company. He spent 6 months doing his day job at an advertising agency whilst simultaneously working as the CEO/Content Writer for ScoopWhoop. In 2014, ScoopWhoop went from an experiment to one of the leaders in the media-publishing space. In the last 12 months ScoopWhoop has grown almost 300%. The startup clocks about 20 million unique users, 80 million page views, and over 100 million video views per month. So far ScoopWhoop has raised $5.5m from Kalaari Capital and Bharti-Softbank, making it one of the few media companies in India the market is ready to back. Fortune India included Sattvik in their prestigious 40 Under 40 list two years in a row. He’s also been featured in Forbes' 2016 '30 Under 30 Asia' list
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