Kaushal takes us through his personal journey and thought processes that led him to founding Teabox. Teabox is India’s first vertically integrated tea brand that has developed the world’s first ‘tea palette’ – it also delivers significant improvement and impact to the plantation tea pickers.
Recorded at INK2015, Mumbai
Kaushal is the founder of Teabox, a startup that is disrupting the $40 bn global tea industry. On a mission to build Teabox as India’s first global tea brand, his company uses technology and supply chain innovation to ensure that its global customer base can access the freshest and best teas, within days of production. Teabox has already been noticed for its innovations with Business Today's coolest startup award (2014) and the Asia Pacific Online Food Retailer of the year (2015). In another first in the tea industry, Teabox launched a patent pending personalised subscription service that uses Artificial Intelligence to help customers select the right type of teas. In less than three years, the company has shipped over 30mn cups of tea to customers in over 80 countries. Started in 2012, Kaushal has successfully raised over $7mn from global marquee investors to build Teabox, which now has sourcing and fulfilment centres in multiple countries including India's first state-of-the-art cold storage facility, a pioneering step for the Indian tea industry
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