INKtalks

Branding in the age of social media

A veteran of the advertising industry, McCann Asia-Pacific President Charles Cadell has seen a seismic shift in how brands present themselves—prompted largely by the presence of mobile phones and the power of social media. In this research-based presentation, Charles delineates these changes and focuses particularly on Asia’s consumers, who combined make up half of the world’s social media users. Through vivid case studies, Charles puts forth the idea that the success of a brand today no longer depends just on smart marketing, but on the very ethos of a company.

Recorded at INK Asia 2015, Singapore


Add to Favorites Watch Later Comment

5,497

VIEWS
Share this Talk


About the Speaker

Charles Cadell

See all talks >

WATCH NEXT: Recommended For You

10:40
From failing in engineering to co-founding a million-dollar company
From failing in engineering to co-founding a million-dollar company
Varun Agarwal
Education Inspiration Business
08:50
The role of money in our lives
The role of money in our lives
Min Xuan Lee
Women Innovation Education Technology Social Science
08:44
India's LGBT struggle
India's LGBT struggle
Parmesh Shahani
Business LGBT
Poetry in Images
Poetry in Images
Bina Sarkar
Music
18:20
Kevin Kelly: The seventh kingdom of life
Kevin Kelly: The seventh kingdom of life
Kevin Kelly
Technology
12:16
The Samsara experience
The Samsara experience
Mark Magidson
Technology Arts Film
Inge De Lathauwer: Turning Tourism into a Force for Good
Inge De Lathauwer: Turning Tourism into a Force for Good
Inge De Lathauwer
Social
11:49
What does it mean to be old?
What does it mean to be old?
Vladi Ruppo
Education Innovation Psychology Social Technology
07:41
The Blues machine
The Blues machine
Ananth Menon
Music Performance
13:04
Sound of the Hindustani clarinet
Sound of the Hindustani clarinet
Shankar Tucker
Fellows Performance Arts
08:42
Triggering positive behavior
Triggering positive behavior
Avinash Saurabh
Technology Social Science Education Fellows
09:44
Humanizing technology
Humanizing technology
Suranga Nanayakkara
Technology Science Education Inspiration Innovation
10:28
Women scientists you've never heard of
Women scientists you've never heard of
Shohini Ghose
Science Women
09:32
The world of restaurants
The world of restaurants
Sameer Seth
Social Inspiration Fellows Food
08:27
Understanding the 'scale'
Understanding the 'scale'
G V Keshav Reddy
Education Inspiration Fellows Business Urbanization
14:59
Disrupting India
Disrupting India
Mohandas Pai
Technology Education Inspiration Innovation Business
04:03
Bavra Mann -- dedicated to Aisha
Bavra Mann -- dedicated to Aisha
Shantanu Moitra , Swanand Kirkire
Music
05:06
The next generation water transport
The next generation water transport
Sandith Thandasherry
Technology Design Science Inspiration Fellows Innovation Environment
16:41
Branding in the age of social media
Branding in the age of social media
Charles Cadell
Business Internet
14:12
Pre-emptive personal healthcare
Pre-emptive personal healthcare
Anuradha Acharya
Technology Science Medicine
15:31
Big data revolution
Big data revolution
Piyush Gupta
Technology Innovation
06:22
Carbon nanotubes from carbon emissions
Carbon nanotubes from carbon emissions
Dr.Vivek Sahadevan Nair
Inspiration Innovation Business Environment
22:46
The VC Roast by T-Hub
The VC Roast by T-Hub
Jay Krishnan
Technology Science Education Innovation Business Entrepreneurship Finance
05:47
India's own vernacular social network
India's own vernacular social network
Farid Ahsan
Urbanization Internet of Things Internet Technology Social Inspiration Fellows Innovation
10:04
The Raghu Dixit Project: Everyman's song
The Raghu Dixit Project: Everyman's song
Raghu Dixit
Arts Performance
What are our laws in the time of a pandemic? : K V Dhananjay
What are our laws in the time of a pandemic? : K V Dhananjay
Covid-19
08:29
Street art diaries
Street art diaries
Harshvardhan Kadam
Arts
06:39
Praxis and poetry
Praxis and poetry
Arun Kumar
Arts

See all talks >

POPULAR TALKS

20:01
Skyfall in a sari
Skyfall in a sari
Usha Uthup
Music Performance
21:24
On top of the world
On top of the world
Arunima Sinha
Women Sports Inspiration
10:40
From failing in engineering to co-founding a million-dollar company
From failing in engineering to co-founding a million-dollar company
Varun Agarwal
Business Inspiration Education
04:59
Tamil meets Assamese
Tamil meets Assamese
Shruti Haasan , Joi Barua
Music Entertainment Performance
07:18
Guitar in a sari
Guitar in a sari
Usha Uthup
Music Entertainment
18:16
Rhythm jam
Rhythm jam
Bickram Ghosh
Music Entertainment Performance
13:48
Understanding Tagore
Understanding Tagore
Monali Thakur , Shantanu Moitra
Performance Music
08:08
Storytelling through Hip hop
Storytelling through Hip hop
Naved Shaikh
Music Entertainment Inspiration Performance
11:46
Finding happiness
Finding happiness
Aisha Chaudhary
Health Women Inspiration Arts
10:27
Spirit of Mumbai
Spirit of Mumbai
Abhijit Jejurikar & Dharavi Rocks
Music Performance
12:25
Folk music revised
Folk music revised
Gokul Chandra Das , Shantanu Moitra
Music Performance
05:09
Crowd-sourcing lyrics at INK2014
Crowd-sourcing lyrics at INK2014
Kenneth Sebastian
Music Entertainment Performance
16:40
Fame’s lesson plan
Fame’s lesson plan
Josh Radnor
Social Film Entertainment
10:50
How I lived on 32 Rupees a day
How I lived on 32 Rupees a day
Tushar Vashisht
Social Internet Health Food Fellows Inspiration
14:20
From Carnatic to Hindustani
From Carnatic to Hindustani
Vandana Srinivasan
Performance Arts Entertainment Music
09:44
Humanizing technology
Humanizing technology
Suranga Nanayakkara
Innovation Inspiration Education Science Technology

COMMENTS(5497)

You must be logged in to comment.

Click here to login.