What fuels creativity?

Creative entrepreneur Will Travis takes us on his quest to find the source of real creativity. He finds it in the fight for true survival -- on the icy peaks of Antarctica, or when staring an African lion in the eye. Watch as Travis shares the relationship between creativity, fear, and self-belief.

Recorded at INK2012, Pune, India


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About the Speaker

Will Travis

Creative entrepreneur

Will Travis is a leader of infectious passion, drive and tremendous insight, gained from leading creative agency ATTIK, which he helped expand into London, New York, San Francisco and Sydney, and most recently with the US division of the world’s largest agency Dentsu, where he held the post of CEO of Dentsu America. A long-term creative entrepreneur, with a hell-bent focus on creating unique brand experiences with the energy to deliver.

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